SEO report including keyword selection +
competitor analysis £295
On-page optimisation package including meta
tags and index page content £249.95
Off-page optimisation package including link
building service, social media set-up and article creation
Email us for a free consultation.
Search engine optimisation (SEO) is the
method of ensuring that your website is indexed properly by
Google, Yahoo, Bing and other major search engines. When
planning your web marketing, there is one question which is vital
to your marketing strategy:
What is my website for?
There are really only two answers to this.
Answer 1: My website is designed to provide
products, services or information for existing customers or
potential customer who have already heard of us.
If people already know
about you, the will usually search for you by name (e.g. Ink Box).
As they type your company name directly in to Google, your website
will probably be in the top 2 or three results. So your
customer can get straight to your site and find what they are
looking for. If this is your goal then you need to get your
on page SEO correct and ensure that
your website is user-friendly and that your customer can find what
they want quickly and easily.
Answer 2: My website is designed to generate
new customers and new business.
Someone who has never
heard of Ink Box but is looking for a website selling ink
cartridges will be very unlikely to type "Ink Box" in to Google.
They will usually type something like "ink cartridges" or "cheap
printer cartridges" in to Google. In this case, you will be
up against many other websites which are related to this search
term. The intensity and density of competition varies
greatly from industry to industry, but in any case, to ensure that
your site is at the top of the search engine
results pages (SERPS), your site will need to have
effective on page search engine
optimisation. You will need to build and maintain a
prominent web presence within your industry through an
off-page optimisation campaign.
This is done through content development such as articles,
quizzes, newsletters, reviews and developing relationships with
other websites related to your industry -the result is an ongoing
and organic link building campaign which increases your site's
popularity and improves your site ranking in SERPS.
The likelihood is that you will want to
achieve both of the above objectives. Strategic SEO can