What is Off-Page Optimisation?
Off-page SEO is essentially the counter-part to on-page Search Engine Optimisation in the sense that instead of relating to everything that happens directly on your website it instead refers to what happens off of your website.
Off-page optimisation simply put is the process of generating traffic to your website through other web domains. External link building is highly attributed to off-page SEO and is a process that needs to be regularly updated to impact your ranking within SERPs (search engine results pages).
Off-page SEO is about building your brand and trustworthiness through other reputable places via the internet, essentially the promotion of your website and content.
As with on-page SEO there is a combination of factors that contribute to off-page SEO
Link Optimisation (Backlinks)
As mentioned already, back-links is probably one of the most important off-page ranking factors of them all. Back-links are links generated by other websites that link back to your website or content.
Be very careful to understand that link optimisation is only valuable to you if they are quality links and they adhere to white hat practices. This means that the backlinks are from reputable trustworthy websites and links must not be purchased or traded for anything else of value.
Trustworthy websites cannot be overstated, having 5 back links from a reputable website is far more productive than having a 100 back-links from a non-reputable or low ranking website.
Think of back-links as a visible endorsement from other websites, which will increase the quality and value of your website making it rank higher. Creating good valuable content is a great way to get quality back-links through the use of viral sharing.
Social Media Marketing
Social media optimisation (SMO) is also a very important off-page feature, and is a great technique for marketing and promotion of your business. Almost everyone is using social media and are active on at least one social media platform.
People are turning to social media to not only socialise but also to shop, research and learn new information. Having an effective social media campaign with good quality information will not only attract visitors but will encourage them to generate shares, clicks and likes along with them wanting to visit your website.
Social media marketing will help increase traffic and also increase page ranking across the board.
This is something that is slightly out of your control, however improving your overall SEO can largely contribute to impacting your score.
Domain authority is the process of scoring a website based on different factors. The score is measured between 1 and 100, the higher the score the better your domain authority and the ability to rank. Some of these factors that determine your score are (but by no means limited to):
1. How long you have had your domain name (The longer you have had it the better)
2. The history of your domain name
3. The number of backlinks pointing to your domain
4. Link equity ( The relevance and trustworthiness of a link)
Although domain authority is an off-page factor as mentioned, there are some points that are out of your control. However, with good SEO practices you can improve your overall score and increase ranking.
The one question we hear a lot is ‘which is better on-page or off-page optimisation’ and the answer is simply both! On-page and off-page SEO work hand in hand and whilst you have more control over on-page SEO the better you are it the quicker you will be able to adopt quality off-page SEO.
If your on-page SEO is up to date and following best practice you will earn quality backlinks improving your overall quality and trustworthiness and increasing your ranking.
We hope that this article has given you a better insight into both on-page and off-page SEO and given you the confidence to follow best practices of SEO. Here at Strategic SEO we have an astounding team of knowledgeable professional experts who have been in the industry for numerous of years and would be happy to help you with your SEO needs. Get in contact today if you would like a quality service to help you obtain best practice SEO results.